The Pink Tax

As a young, female college student, I would rather be doing anything other than studying for classes. So, as many women my age love to do, I decided to head to Target to procrastinate all of the homework that needed to be finished. In my eyes, I look at Target as the spot where I can find anything from food to a toy light saber. I always have a never-ending list of things to buy, so Target is my go-to spot for picking up the essentials.

And as I entered the store, I remembered the CNN news story about The Pink Tax. The Pink Tax is a hypothesis that women’s products cost more than men’s—even if they are the exact same thing, just branded differently. With that in mind, I wondered what products I could find in the store that would be more expensive for me to buy. According to that CNN article, “Women around the world are up in arms about the issue, accusing retailers of ‘sexist pricing.”

Knowing that women across the world are fighting this tax by speaking out against it reminds me how strong women can be.

When I got home that night, I decided to do a little research, and I came across an article that Target posted earlier this year. (Read this Target press release.) Just knowing that I was shopping at a store that was changing up the gender-based signage made me feel like I was shopping at the right store that afternoon.

Here at, we want to make sure that you feel like you are shopping at the right store, too. As you may have noticed, we have changed things up a bit since we first entered the game. We have made our store more gender-inclusive, by adding an array of products that appeal to anyone at the same price. Our goal is to have each and every person who visits our website love what they buy.




The Pink Tax

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