Our Story

2012 08 05_2813


ThePinkStore.com is an e-commerce store based out of Omaha, NE and premiered in September 2011. To some pink means princess, to others it means survivor. Our mission is to celebrate femininity, strength, and happiness through the color pink by offering retail shopping and supporting causes such as breast cancer awareness, human trafficking awareness, and women and girl empowerment. We strive to promote the giving back concept by connecting consumers with nonprofits through our Pink It Forward program.

As for our blog, we post about exciting new products, upcoming events and a variety of lovely things that grab our attention!

We absolutely love feedback, so please contact us if something is on your mind! We just might share it with our readers! You can write a comment on our blog or e-mail us at customerservice@thepinkstore.com

That is what ThePinkStore.com is all about! So walk your fingers over to our blog posts and enjoy! When you’re done, check out ThePinkStore.com and do some shopping and giving! Thanks for helping us Paint the World Pink!

-Beka Doolittle, Founder and Owner of ThePinkStore.com


“I believe in PINK. I believe that laughing is the best calorie burner. I believe in kissing, kissing a lot. I believe in being strong when everything seems to be going wrong. I believe that happy girls are the prettiest girls. I believe that tomorrow is another day and I believe in miracles.”
― Audrey Hepburn

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